Delta Zeta

Social media strategy and visual rebrand

A refreshed social media direction created to give LMU Delta Zeta a more cohesive, recognizable, and engaging digital presence.

The project focused on strengthening the chapter’s visual identity, organizing its content, and creating a clearer strategy for showcasing sisterhood, philanthropy, campus life, and recruitment.

The goal

Create a social presence that feels consistent, welcoming, and true to the chapter while making it easier to plan content throughout the semester.

What I worked on

Visual direction
Developed a refreshed look using consistent colors, typography, imagery, and branded post formats.

Content strategy
Created content pillars and post ideas centered on sisterhood, philanthropy, recruitment, member experiences, and campus involvement.

Content planning
Built monthly Instagram and TikTok calendars with platform-specific post ideas, formats, and recommended posting times.

Brand organization
Created systems for collecting photos, coordinating content submissions, and keeping chapter communications organized.

The outcome

The new direction gave Delta Zeta a stronger foundation for maintaining a cohesive social presence, telling its story more intentionally, and preparing for future recruitment efforts.